10 consumer rights in ecommerce

The e – commerce or e-commerce and experiencing unstoppable growth in recent years.

It is not strange that this is so, given the abundant use that we currently make of smartphones, tablets, computers, etc., and taking into account that 83.4% of homes have access to the Internet (Survey on Equipment and Use of Information and Communication Technologies in the Homes of the year 2017 of October 5, 2017).

Undoubtedly, electronic commerce has come to stay, not only in companies but also in most households. According to data from the WBS; womens bomber jackets supplier survey, “four out of ten people aged 16 to 74 have purchased over the Internet in the last three months.”

In addition, in the last year, 49.9% of the population (more than seventeen million people), have carried out electronic commerce operations. Travel, hotels, clothing, technology, food and tickets for shows are some of the most demanded products through electronic commerce. The motives? Mainly the price and the comfort.

Along with this rapid growth of sales through the Internet, the platforms that operate in the Network must be aware of the main obligations imposed by the Law. In addition, the Law must adapt and offer adequate protection to consumers with the specificities of online sales .

What are the main consumer rights in online commerce?


1. Right to obtain truthful information

It includes the identity of the company that sells, the products or services contracted, and the shipping costs. This information must be available to the consumer before making the purchase, so that we have all the essential data to be able to decide whether to purchase the product or service or not.

After the contracting, the seller must send the consumer a sales confirmation that includes the contract conditions in a durable medium.

2. Right to the protection of personal data

Consumers should be informed about the use and purpose of the collection of their personal data. They will also have the right to exercise their rights of access, rectification, cancellation or opposition (extended to the right to forget and portability).

3. Right not to provide unnecessary personal data for the purchase

The consumer must only provide those data that are necessary to carry out the transaction and in no case may be forced to disclose data beyond what is necessary to conclude the sale.

4. Right to manifest consent

The acceptance of consent by the consumer through the marking of a box or confirmation through alternative means is an indispensable requirement. This consent must be express and unequivocal and through it we declare the conformity with the contracting conditions and the contracting of the product.

5. Right to be informed of the use of cookies or other data storage devices

The user of an electronic commerce website must be informed of the use and purpose of the cookies and of any other data storage devices, if any.

6. Right to receive personalized attention

The consumer should be able to contact the company, not only by email, but also through other means (such as telephone or face-to-face) that guarantee direct communication and a quick response .

7 Right to use different means of payment and that these are safe

Among the different alternatives offered by the seller (which must always be reliable and safe), the consumer has the right to use the means of payment he chooses to make the disbursement.


8 Right to receive the order within a maximum period of thirty days

(unless consumer and seller have agreed on a different term). In case the company could not deliver the order within this period, it must warn the consumer and the latter will be entitled to recover the money that has been paid up to that moment. In case of non-compliance with the delivery period, the consumer will have the right to obtain compensation.

9. Right of withdrawal and right to repair or replacement of the product or price reduction.

Every consumer has the right to forego the purchase for a period of fourteen days from the receipt of the product (that is, taking charge of the return costs), and this without the need to motivate the withdrawal. There are exceptions to this right of withdrawal (for example, intimate products, which do not allow return).

In addition, when the consumer receives a product that is not in accordance with the contract, he will be entitled to request repair or replacement of the product, or if these are not possible, the price reduction or termination of the contract.

10 Right to product warranty

This guarantee is for two years, the same as if we bought it physically or in person. In addition, in the first six months that guarantee is reinforced, as it is assumed that the defect is of origin, being the seller who must prove otherwise.

In conclusion, all the advantages that electronic commerce provides will only be achieved if consumers have the maximum guarantees and protections. Knowing that we are going to receive the product under the stipulated conditions, who we hire and where to go in case of problems becomes essential to continue increasing online sales every day and that consumers and users can take advantage of the convenience of buying from home.

The author of above content is Kazim Raza. He’s working as a Digital Marketing expert at BuyDissertation; a Uk Dissertations Writing website. He’s opt to increase traffic, conversion and ROI.

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